PRIVACY POLICY
PRIVACY POLICY STATEMENT
www.shop4eyes.com WEBSHOP
INTRODUCTION
The www.shop4eyes.com webshop informs by the present Privacy Statement its visitors and customers on all issues concerning data protection policy of the information (“Personal Data”) presented and collected on the www.shop4eyes.com webshop.
The www.shop4eyes.com webshop will collect, process, and use the respective information in compliance with this Privacy Statement. In this context the term “personal data” is defined as any item of individual information concerning the details of electronic communication gathered automatically when accessing the www.shop4eyes.com webshop, as well as those details of any person made available during the interfacing and when registering with the www.shop4eyes.com webshop, and any other information provided to the www.shop4eyes.com webshop by using the provided services, buying the items posted and communicating with the www.shop4eyes.com webshop.
The www.shop4eyes.com webshop will act as the “controller” within the meaning of Article 4 number 7 of the European Union Regulation 2016/679, also known as the “General Data Protection Regulation” (“GDPR”)
SECURITY LEVEL
Personal information provided on the www.shop4eyes.com webshop for its online transactions are transmitted under a secure protocol of high information security encryption technology Secure Sockets Layer (SSL), to protect all personal information during data transmission.
The appropriate physical, electronic, and administrative measures against unauthorized access are taken, to protect the security of personally identifiable information which is collected, stored and transmitted.
We advise our customers that email data is not encrypted and is not considered to be a secure means of transmitting financial information, thus to be avoided under any circumstances.
ONLINE ACCOUNT REGISTRATION
To make online shopping faster and easier, customers may register on the www.shop4eyes.com webshop by only entering their personal information and their shipping address once. The data will be securely stored within the system for customers’ future use. Using their name and a password of their choice they may access their account online at any time to add, delete, or change information and check the history of their orders.
COLLECTION OF DATA
When our www.shop4eyes.com webshop is accessed the system will collect only the Personal Data which the accessing browser, respectively mobile terminal device, automatically transmits to our system, so to allow it to visit the www.shop4eyes.com webshop according to standard procedures, and to ensure system stability and security.
The respective Personal Data may include:
- The IP address and the unique identifier (ID) of the accessing device,
- The date, time, time zone and content of the access request,
- The website from which the access request is originating, the http status code, the browser ID and the operating system.
Generally, one may browse in the www.shop4eyes.com webshop without providing any personally identifiable information; however, he/she may be asked to provide such information at various times and places in there, when decides to buy any item(s).
If one chooses not to provide the requested information, he/she may not be able to proceed with the pricing and dispatching of the items to him/her. Therefore, if one wishes to purchase our goods and use our services, he/she will be requested to provide us with his/her Personal Data, such as the following:
- Full Name (gender optionally),
- Contact information, including email, shipping address and telephone number.
Moreover, in case the www.shop4eyes.com webshop may wish to conduct special offers and/or campaigns, it may request other information relevant to customer surveys.
PROCESSING OF DATA
The legal basis for the processing of Personal Data is Article 6 paragraph 1 of the GDPR. The Personal Data may be processed by the www.shop4eyes.com webshop for the following purposes:
- To fulfill contractual obligations in accordance with Article 6 paragraph 1 of the GDPR, i.e. to be able to transact the purchases, process payments, provide the respective customer service, correspond with users, handle claims asserted by any party, assure the technical administration of the website, and manage the customer data,
- To fulfill statutory requirements in accordance with Art 6 paragraph 1 of the GDPR, or to serve the public interest in accordance with Article 6 paragraph 1 of the GDPR, i.e. to protect all parties including subcontractors and agents, against fraud,
- To display and to promote its items/goods and services,
- To ensure the smooth use and connectivity to the www.shop4eyes.com webshop, and to perform all necessary for its system stability and security.
The www.shop4eyes.com webshop also gives the option of contact, by means of the “Contact” form; to use this form, the name, a valid email and (optionally) a telephone number are to be given. The processing of the data will serve the provision of answers to inquiries and shall be performed on the basis of Article 6 paragraph 1 of the GDPR.
FORWARDING DATA TO THIRD PARTIES
The www.shop4eyes.com webshop may transfer the Personal Data concerning its customers to third parties, which are specifically named in there (the credit institutions (payment service providers) for payment settlement and of other payment services, and the shipping companies/couriers), as this data is required for the specific predetermined actions pursuant to Article 6 paragraph 1 of the GDPR, and to customers’ legitimate interests accordingly.
Moreover, the www.shop4eyes.com webshop may make use of specialized external service providers, such as IT-service, digital marketing as well as of web-analysis tools providers, as the listed herein below; the latter are among the most prominent and well performant in the on-line market and regularly monitored and checked by the authorities about their services, and data protection and security policies.
In every other respect, the Personal Data concerning customers and visitors of the www.shop4eyes.com webshop will not be transferred to any other third parties, or outside the European Union, unless explicitly stated here or allowed, and have first been granted individualized consent, pursuant to Article 6 paragraph 1 the GDPR, or if it is legally permissible within the meaning of Article 6 paragraph 1 of the GDPR.
In any case, it will be ascertained that an adequate level of data protection within the meaning of Article 45 of the GDPR is established and safeguarded by any recipient of the Personal Data, before any such transfer.
USE OF COOKIES AND WEB BEACONS
We will notify our customers and visitors concerning the use of “cookies” in our www.shop4eyes.com webshop. Cookies are small files containing text information that are placed in the systems of customers and visitors after their explicit permission is asked for, purposed to store information extracted from the specific terminal device, used to access the www.shop4eyes.com webshop.
Cookies may be used to keep track of the activity of customers and visitors in SHOP4EYES webshop. Moreover, cookies will help to identify them when they return to the SHOP4EYES webshop in the future, as well as about the name of the website, of which they were redirected from. This information will be used to improve our www.shop4eyes.com webshop design, services, items sold and promoted, and possibly to reward our cooperators.
The www.shop4eyes.com webshop may also use web beacons, to monitor if its communications are well received and to measure their effectiveness, or to collect non-personal technical information to allow a better design of the future communications. A “web beacon" or "pixel tag" or "clear gif" is typically a one-pixel image, used to pass information from a computer or mobile device to a website.
Cookies and web beacons can be disabled by indicating this in the preferences or options menus in own browser. However, it is possible that some parts of SHOP4EYES webshop will not operate correctly if cookies are disabled.
USE OF ANALYTICS AND TRACKING TECHNOLOGIES
The www.shop4eyes.com webshop may use the analytics and tracking technologies offered by third-party-providers, respectively described in below, for the following purposes within the meaning and on the basis of Article 6 paragraph 1 of the GDPR:
- To collect statistics and perform data analyses about the use of the www.shop4eyes webshop,
- To optimize the marketing methods to provide targeted advertising,
- To enhance and manage better its offering, through the Internet.
1. GOOGLE ANALYTICS
Google Analytics is an advertising analysis service offered by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google and its services have been certified under the Privacy Shield Framework, for an adequate level of data protection in accordance with the corresponding Implementing Decision of the European Commission. The certificate is available online for inspection under https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI.
Google generates and uses cookies (see the present Privacy Statement) and the information gathered on the use of www.shop4eyes.com webshop is processed, to analyze the usage, to compile reports, and to provide other services relating to the internet usage in connection with Google Analytics, according to the “Help” section of Google Analytics via the following link: https://policies.google.com/.
2. GOOGLE ADWORDS CONVERSION TRACKING AND REMARKETING TRACKING
In the same context and for the purpose of statistics gathering, the www.shop4eyes.com webshop may use Google Conversion Tracking offered by the same company (Google) as above, operating under the same privacy protection certificate.
To this end, Google places a cookie (see the present Privacy Statement) on a computer or mobile terminal device, reaching by way of a Google Ad the www.shop4eyes.com webshop. These cookies become invalid after 30 days and cannot be used for user identification. The visitor statistics will be used to determine the total number of users referred to www.shop4eyes.com webshop by AdWords advertisements, and to accordingly optimize the respective AdWords advertising efforts.
Moreover, www.shop4eyes.com webshop uses Google Remarketing Tracking as part of the Google AdWords service, all offered by the same company as above. The function allows advertising based on personal interests to be displayed on other websites within Google’s content network, to allow www.shop4eyes.com webshop to display targeted advertisements.
One can object against interest-based advertising from Google. For further information on Google’s data privacy policy, please consult https://www.google.com/privacy/ads/.
USE OF SOCIAL PLUG-INS
The www.shop4eyes.com webshop may also make use of the so-called “social plug-ins”, such as the “Like” button; under their logos of the collectively called here “Social Networks”, (e.g. Facebook, Instagram, YouTube, Pinterest, Twitter, Tumblr, etc), the www.shop4eyes.com webshop offers to its visitors and customers the option to interact with the Social Networks, raising the awareness of it and to improve its offering. The legal basis for the use of "social plug-ins" is in Article 6 paragraph 1 of the GDPR. Responsibility for ensuring data protection-compliant operations lies with the respective providers.
When a page of the www.shop4eyes.com webshop containing such a “social plug-in” is accessed, the accessing browser will establish a direct connection to the server of the respective Social Network and the content of the “social plug-in” will be transferred directly from the corresponding Social Network to it, without our www.shop4eyes.com webshop being able to exercise any control over the said communication and content.
This information thus obtained may be used by the Social Networks for their own marketing analytics and advertising purposes, to generate usage profiles and to inform other users of the Social Network about activities on the www.shop4eyes.com webshop. For more detailed information on the nature, purposes, and scope of the subsequent processing and usage of data by the respective Social Network, please consult the Privacy Policy of each Social Network:
Facebook: https://www.facebook.com/privacy/policy
Instagram: https://help.instagram.com/519522125107875?helpref=page_content
YouTube: https://policies.google.com/privacy
Pinterest: https://policy.pinterest.com/de/privacy-policy
Twitter: https://twitter.com/privacy
Tumblr: https://www.tumblr.com/privacy
The above links will also guide interested parties to additional information on the relevant rights and configuration options when it comes to protecting users’ own privacy. Facebook/Instagram, YouTube/Google, and Twitter are certified under the Privacy Shield Framework, meaning that an adequate level of data protection is in place, in accordance with the corresponding Implementing Decision of the European Commission. The certificates are available online for inspection here:
Facebook/Instagram: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC.
YouTube/Google: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI
Twitter: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active
If customers and visitors of the www.shop4eyes.com webshop wish to prevent the corresponding Social Network from collecting information regarding their visit to it, they may log out of that Social Network, erase the corresponding Social Network’s cookie (if one exists) from their browser, and select the “Block Third-Party Cookies” function on the browser, so that the browser will not transfer any Cookies to the servers. However, besides the blocking of the Plug-ins, certain malfunctions to the website may appear and cause part of its content to become unavailable.
NOTIFICATIONS, NEWSLETTERS AND EMAILS
The www.shop4eyes.com webshop visitors and customers may answer positively to the respective button “RECEIVE EMAIL/NEWSLETTERS/NOTIFICATION?”; following to their consent and providing their email, so they may receive promotional emails and messages from the www.shop4eyes.com webshop. The legal basis for processing Personal Data for the purposes of sending out our EMAIL/NEWSLETTERS/NOTIFICATION, is Article 6 paragraph 1 of the GDPR.
At any moment those having accepted the service may object to it, specifically those who have been registered through the service “My Account” provided, and all by clicking on the "Unsubscribe" button on the provided link onto the emails sent, so to stop the service. Everyone may send a corresponding declining declaration through any means or by an email to:
DURATION OF STORAGE FOR TAX AND LEGAL PURPOSES
The www.shop4eyes.com webshop will store the Personal Data collected of its customers for as long as it is required to fulfill the respective statutory documentation and archiving obligations, according to the general and tax laws and their general provisions. Once this is no longer the case, the data shall be erased unless a longer retention period should be observed in accordance with Article 6 paragraph 1 of the GDPR.
RIGHTS OF THE CUSTOMERS OF www.shop4eyes.com WEBSHOP
In accordance with Article 15 of the GDPR, customers can have access at any time to any Personal Data stored by www.shop4eyes.com webshop.
In particular, information may be requested about the origin of data, the processing purpose and of any automated process, the categories of data and of recipients, the storage period, the rights for rectification, erasure, restriction of processing or a right to object, to lodge a complaint with a supervisory authority and to request explanatory details.
Moreover, customers may request the rectification of incorrect data pursuant to Article 16 of the GDPR, and the erasure of Personal Data pursuant to Article 17 of the GDPR, provided they do not fulfill a statutory obligation or serve the public interest, or to assert, enforce or defend legal claims. Pursuant to Article 18 of the GDPR, a block or restriction can be placed on the processing of the Personal Data concerning anyone if their correctness is disputed, the processing is unlawful, or the data being processed is expressly objected pursuant to Article 21 of the GDPR.
Furthermore, pursuant to Article 20 of the GDPR customers are entitled to obtain the Personal Data they have provided to the www.shop4eyes.com webshop in a structured, commonly used, and machine-readable format, or to demand that such data be transmitted to other authorized party. As the Personal Data concerning customers are being processed on the basis of legitimate interests pursuant to Article 6 paragraph 1 they have the right, pursuant to Article 21 of the GDPR, to object at any time for their Personal Data be processed, on grounds relating to particular situation, or insofar as the objection specifically refers, to the processing for purposes of direct advertising.
Finally, if the processing of the data is based on a declaration of consent granted to the www.shop4eyes.com webshop by a customer pursuant to Article 6 paragraph 1 of the GDPR, he/she has the right to, at any time, withdraw the said consent for the future. Similarly, if he/she believes that the processing of the Personal Data applied by the www.shop4eyes.com webshop is not consistent with the applicable law, he/she may lodge a complaint with a competent supervisory authority pursuant to Article 77 of the GDPR.
If any customer of the www.shop4eyes.com webshop has questions about how are collected, processed or used the Personal Data concerning him/her, or if one wishes to obtain information regarding own data or to have them rectified, blocked or erased, or if the consent is wished to be withdrawn, please contact our Data Protection Officer at:
